Sierra T. Roberson
1310 Scripture Street
Denton, Texas 76201
Phone: 210-643-1676 and Email: Stroberson21@gmail.com
LinkedIn Profile: www.linkedin.com/in/sierra-roberson-3b138a276
SUMMARY OF QUALIFICATIONS
· LinkedIn Learning certification in Social interactions for Multinational Teams (July 2024)
· HubSpot certification in Inbound Marketing (March 2024)
· LinkedIn Learning certification in International Marketing Foundations (July 2024)
· HubSpot certification in Content Marketing (Feb 2024)
· HubSpot certification in Google Analytics (April 2024)
· Certification in Social and Behavioral Research from CITI Program (August 2024)
· Muck Rach certification in Fundamentals of Media Relations
EDUCATION
University of Northwest Vista
Associate’s degree in liberal arts
Graduation date: May 15, 2023
University of North Texas
Major: Journalism (Public Relations)
Minor: Marketing
Anticipated graduation: December 12, 2025
Professional skills
· Journalistic writing
· AP style
· Press releases
· Content creation
· Content curation
· SEO keywords
· Academic databases
· Survey creation
· Interviewing
· Focus groups
· MRI Simmons
· Demographics and psychographics
· Information literacy
· Fashion photography
· Cannon EOS Rebel T7 DSLR
Computer skills
· Adobe photoshop
· Muck Rack
· Moz
· Microsoft office
· Canva
· Google suite
· iMovie
· YouTube Studio
· TikTok
· Social media analytics
· Square space
· I developed my website for my sportswear brand through Square Space
· I use Square space to help me showcase my brand and my products on the website
· I use Canva to help market my brand and keep people up to date on important information
ACTIVITIES AND HONORS
· Deans list: Fall 2023, Spring 2023
· Member of the North Texas Emeralds 2023-present (student dance organization)
EMPLOYMENT HISTORY
· Team member at Panera Bread in Denton, Texas (November 2024-current)
· Teachers assistant at Primrose at Hickory Creek (May 2023-October 2023)
· Before and after school teacher in Red Oak, Texas (August 2022-June2023)
· Team lead at Panera Bread in Waxahachie, Texas (June 2021-July 2022)
· Team member at Panera Bread in San Antonio, Texas (August 2020-July2021)
About Me:
My name is Sierra Roberson. I am a senior at the University of North Texas majoring journalism with a concentration in public relations and I’m minoring in marketing. I am originally from San Antonio, Texas. My parents and I moved to the Dallas area in 2021. I continued my college education online at the University of Northwest Vista. I obtained my associate’s degree in liberal arts and transferred to UNT in 2023. I enjoy going to the gym and working out, which has led me to starting my own business called Supernova Sportswear. My passion for working out and owning workout clothes that made me feel confident has lead me to develop a clothing brand that empowers women while also making things affordable. I hope to work for a Public relations agency for sports or doing crisis management. I also plan to become a certified personal trainer helping other people reach their fitness goals.